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September 18, 2007

London Analyst: 18 million 2008 iPhones Will Be Sold at $200 Average

Very early Tuesday morning (about 8:50am London time) I saw a very informative report and series of interviews about the European iPhone launch on CNBC Worldwide.

Per Lindberg, managing director of technology research at Dresdner Kleinwort, was interviewed. Here’s a direct quote:

“In our projection, we believe there will be about 18 million iPhones sold next year at an average selling price of about $200, and that means a very sizable portion of total handset revenues will move from other manufacturers to Apple. (It) will be in the vicinity of 5 percent that Apple will steal from incumbents.”

Lindberg went on to say the iPhone would be available in a “palette of models” by next year and that competitors’ products would, along with the iPhone, inject new interest into the smartphone category. He said the current 2.G iPhone is Apple simply “testing the market” and that the real sales growth will come with the 3G iPhone models, which he expects will be available in early 2008.

Aside from this interesting projection ($200 for an iPhone!), the CNBC Worldwide crew in Europe seems to uncover a level of detailed analysis in their interviews that U.S. television producers might find boring. I found it fascinating and informative.

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Comments

Maybe he meant 200 (British) Pounds?

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