With so much focus on the iPhone and the iPod this year, media coverage on Apple’s core business -- the Mac -- has taken a back seat. Even analyst comments have considered the Mac an afterthought. But that’s changing.
Things started a week ago when American Technology analyst Shaw Wu led his Apple comments with projections of stronger-than-expected back-to-school Mac sales. Then Scott Moritz of thestreet.com had an exclusive story on booming Mac sales this quarter. Citigroup followed this week, also leading their comments with the Mac.
On Monday’s “Mad Money,” Jim Cramer focused his positive Apple comments on the iMac, saying the share price of Apple is “undervalued.” He set a $175 target. His Apple comments have been trending more towards the Mac in the last several weeks.
Looking ahead, the Mac will also likely take the lead in Apple’s third quarter earnings report, followed by the release of Mac OS X Leopard (10.5) late in October.
This will be the Mac’s most visible OS release and, in contrast to the lackluster, better-late-than-never release of Microsoft Vista, will bring the Mac to the media forefront. Can’t wait to see what Apple will do with the Mac and PC guys television commercials around Leopard.
Stay tuned for what could be Apple’s biggest Mac attack ever. Oh, and then there’s the holidays.
Comments